Cookie Policy
Cookie Policy for Evidence Matters in plain language. This page explains what cookies are, why this site may use them, what third party tools may set them, how advertising cookies may work on blog content, and how you can control them.
Related policies
For privacy, site terms, and contact options, use the pages below.
Why this Cookie Policy exists
A lot of websites use cookies without explaining them clearly. This Cookie Policy is here to make that simpler. If this site uses cookies, the goal is to support basic site functions, improve performance, reduce abuse, support consent choices, and help visitors understand their options.
Evidence Matters aims to minimize tracking and keep the explanation readable. The point is not to bury people in jargon. The point is to say what may be used, why it may be used, and what you can do about it.
If Google AdSense is active, advertising cookies may be used on blog content. Advertising should not be used on the $10K Truth Challenge pages, donation pages, evidence submission pages, legal pages, or contest rule pages unless the website policy is changed.
Cookie Policy: What cookies are
Cookies are small text files stored on your device by your browser. They help a site remember certain information, like preferences, sessions, security settings, consent choices, or ad related settings, so pages work reliably and load efficiently.
Cookie Policy: Why we use them
- Site functionality: support basic features like navigation, sessions, and form handling.
- Security: reduce abuse, spam, and suspicious activity.
- Performance: improve site speed, caching, and general page delivery.
- Consent choices: remember cookie and privacy preferences when a consent tool is active.
- Advertising support: support Google AdSense advertising on blog content when ads are active.
We aim to minimize tracking and collect only what is needed to operate, protect, improve, and support the site.
Cookie Policy: Types of cookies
Essential cookies
Needed for the site to function. These may support core features like security, session handling, form protection, consent preferences, and page delivery.
Disabling these may prevent parts of the site from working.
Preference cookies
Remember choices such as display settings or consent selections. These make return visits smoother.
Analytics cookies
Help us understand how the site is used, such as which pages are visited and how long pages take to load.
If Google connected services are active through Site Kit by Google, analytics related cookies may be used depending on the modules enabled on the site.
Advertising cookies
May be used by Google and its advertising partners to serve ads, limit how often ads are shown, measure ad performance, detect fraud or abuse, and provide reporting.
Advertising cookies should be limited to blog content unless the website policy is changed.
Advertising cookies and Google AdSense
TheEvidenceMatters.com may display advertising on blog content through Google AdSense.
Third party vendors, including Google, may use cookies, web beacons, or similar technologies to serve ads based on a visitor’s prior visits to this website or other websites.
Google’s use of advertising cookies allows Google and its partners to serve ads to users based on visits to this site and other sites on the internet.
These advertising cookies may help Google and its advertising partners serve ads, limit how often ads are shown, measure ad performance, detect fraud or abuse, and provide reporting.
Advertising cookies should not be used on the $10K Truth Challenge pages, donation pages, evidence submission pages, legal pages, or contest rule pages unless the website policy is changed.
Visitors can manage personalized advertising preferences through Google’s Ads Settings. Visitors may also learn more about interest based advertising choices at AboutAds.info.
Advertising is intended to support the operation of the website. Ads do not influence editorial decisions, evidence standards, contest rules, donation handling, claim review, or published analysis.
Cookie Policy and third party services
Embedded content and Google connected services
Some pages may include embedded content such as videos, social posts, or external documents. Those services may set their own cookies and collect usage information under their own policies. Google connected services may also be active on the site through Site Kit by Google, depending on site configuration.
Email, forms, and spam protection
If you contact us or submit a form, Fluent Forms may use cookies or session related data to support form delivery and site function. Advanced Google reCAPTCHA may also be used to reduce spam, abuse, or suspicious activity.
Google AdSense
If Google AdSense is active on blog content, Google and its advertising partners may use cookies or similar technologies to provide advertising, measure ad performance, prevent fraud, and support reporting.
When possible, we prefer direct links to primary sources over embeds.
Cookie Policy: Your choices
Browser controls
Most browsers let you block or delete cookies. You can also set rules to clear cookies when you close your browser.
- Block all cookies
- Block third party cookies
- Clear cookies for a single site
- Clear cookies on exit
Settings vary by browser and device.
Consent tools
This site uses Complianz for cookie consent. If non essential cookies are active, the consent tool should allow you to review or adjust those choices. Essential cookies may still be used to keep the site working.
Helpful browser guidance is available from Google Chrome, Mozilla Firefox, and Apple Safari.
Advertising choices
Visitors can manage personalized advertising preferences through Google’s Ads Settings. Visitors may also use industry tools such as AboutAds.info to learn more about interest based advertising choices.
These tools may not block all ads. They may help control whether ads are personalized based on prior visits and interest signals.
Changes to this Cookie Policy
We may update this policy to reflect site changes, advertising changes, legal requirements, or improvements to how we handle cookies. The updated version will be posted on this page.
Cookie Policy contact
If you have questions about cookies, advertising cookies, or privacy on this site, use the Contact page.